As the role of social media in business expands, business owners are increasingly employing social media managers. Here, recruitment specialist Amanda Lintott explains five must have skills to look out for when hiring a social media manager.
1. Continual Knowledge: Social media is constantly changing and evolving. The ideal social media manager is actively engaged in using social media for both business and personally, and keeps up to date with all the latest developments and trends. It is also important to know about the latest laws relating to social media and the impact of any changes.
2. Passion: While passion is important in any job, with social media it is even more vital. A theoretical knowledge is not enough without being actively engaged in communities. A great social media manager candidate should have demonstrated a natural and keen interest in using social media and should have built up an impressive network of useful contacts.
3. Risk analysis: Social media can be risky if not managed carefully. A good social media manager will have an understanding of how to balance risk and reward. Often it is about knowing when not to comment as much as when to post content. It is also important to know how to deal with negative comments and complaints. Fail to do this well and they risk damaging your business.
4. Customer service and attention to detail: Community managers are at the forefront of customer service. They represent your brand’s personality and values in real time. Because of this, they must not only understand your brand and tone of voice, but they should also be able to convey them in writing successfully. This encompasses everything from knowing how to respond quickly to a disgruntled customer to demonstrating excellent grammar, spelling and attention to detail.
5. Leadership: A good social media manager will encourage the business to engage with social media while maintaining control over the tone of voice and content being posted. To do this they must have credibility and natural leadership within the business. A social media manager must be able to create message continuity by identifying and leveraging appropriate opportunities, and then communicating the benefits and results of that activity back to the business. Building strong relationships with the leadership team and key influencers is also important. This helps ensure that engagement with social media remains consistent and effective and entrenches social media as a valuable channel for the business.
It’s vital to have a social media manager who understands the nuances of social media communication. Choose your social media manager carefully, as they can wield an enormous amount of power in representing your brand.
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