The Small Business Development Corporation, an initiative of the Western Australian Government, is hosting two workshops to help Western Australian small business owners boost their online marketing presence to maximise online opportunities.
The Small Business Development Corporation (SBDC) workshops will cover website basics and DIY online marketing. Website Basics is a practical workshop that explains the basic concepts needed to design and build a website and how to best contract a professional website developer. The Online Marketing – Doing It Yourself workshop highlights how to create a tailored online marketing strategy using a variety of tools, templates and information included in a specially-provided workbook.
Offered monthly at $50 per session and running for three hours, each workshop provides easy-to-follow steps to help small business owners become masters of their own websites. Western Australia Small Business Commissioner David Eaton said that while consumers don’t always buy online, they do use the internet to research products and services and compare suppliers.
“Too often we hear small business operators say their business doesn’t need an online presence, but if you don’t have one, you’re going to miss out on valuable customers,” Eaton said. “An effective website can be the most important marketing tool your business can have.”
The dates for the Website Basics workshops are October 15, November 19 and December 10. Dates for the Online Marketing – Doing It Yourself workshop are September 25, October 29, November 27 and December 11. The workshops are held at the SBDC at Level 2, 140 William Street, Perth. Participants are not required to bring a laptop or tablet. For more details on these workshops and to book your spot, visit www.smallbusiness.wa.gov.au/cart/online-shop/workshops.html or call 13 12 49 (bookings are essential).
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