Google and the Australian Chamber of Commerce and Industry are set to join forces to help get more small Aussie small businesses online.
The partnership was announced today (March 11) by Minister for Small Business Bruce Billson, John Ball, Head of Small Business at Google Australia, Kate Carnell, CEO of ACCI in front of more than 50 local business owners in Frankston at the first stop in a five city roadshow.
The series of roadshows will see Google and ACCI visit Australian towns to train local business owners on how to make the most of the internet. The Google and ACCI initiative aims to help change this by helping local businesses understand how to claim their listing on Google Maps, build information about themselves online and market to new customers.
“The internet provides small businesses with the unprecedented ability to reach more customers and achieve greater efficiency in ways that until recently were only available to their larger competitors,” said Carnell. “This program will give small businesses the information, technology and encouragement they need to move online.”
“Local business owners deserve our support,” added Ball from Google Australia, “and by using the digital tools that are at their disposal they can give themselves a leg up. Every small business stands to gain something from the internet.”
Speaking at the launch event, Matt Bebe, Co-Founder of the Mornington Peninsula Brewery, explained to attendees that online marketing had allowed the company to target not just locals but visitors from across Australia, something that simply wasn’t possible for a small business 10 years ago.
The first stop on the roadshow also saw the release of new research by NERA (which can be downloaded here) into how the internet has changed the way small companies do business.
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