Google have entered into an agreement with Twitter that opens the door for SMEs to get their news featured much higher in search rankings. By Richard Carter.
The details of this new agreement between Google and Twitter have recently been reported by Bloomberg. As a result of this deal, tweets will soon be displayed in Google’s search results. Furthermore, these tweets will start to appear in search results as soon as they've been posted on Twitter.
What does this mean for small business? Publishing tweets on topics that people are searching for will give you a great chance to appear highly placed in search results – without spending $1000s on SEO.
How can you take advantage of this opportunity? Ramp up your Twitter account activity. Now. Send regular tweets on important issues related to your industry. Find out what keywords* are pertinent to your business arena and use them in your tweets. Include hashtags in your tweets. Include links to your website in pertinent tweets. Answer questions people are asking.
So what's this about a ‘Firehouse’? Twitter's Firehouse is a stream of data providing instantaneous coverage of all the tweets generated by their 284 million users. Google will now have access to this information and will be using it when generating search results.
What's in it for Google and Twitter? For Google, it should mean that the search results they provide are more up-to-date. It can sometimes take weeks or months before they discover new information posted on a website. From Twitter's point of view, it will mean more exposure for their service. And they'll be hopeful this will generate more engagement.
The Bing and Yahoo! search services have had access to the Twitter Firehouse for some time, but their tiny market share in Australia meant that it was fairly irrelevant to SMEs. But the Google deal is a whole different story.
I come across many business owners who don't get Twitter, or even actively dislike it. However, if you want the latest news it is the place to go. This latest deal with Google means it's even more valuable for businesses to have an active presence on Twitter.
*Keywords are the popular terms that people use for searches on Google and other internet search engines. Google's Keyword Planner can be useful if you wish to identify keywords that are pertinent for your business. Although you may wish to consider outsourcing this activity.
Richard Carter owns and runs Business Connection Resources, which helps SMEs embrace social media, integrate it into their existing marketing efforts and create a valuable new source of business prospects.
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