According to Internet Live stats (2014), nearly 90% of Australians use the internet at home, via a computer or mobile device. The vast majority of online shoppers, 94% in both Australia and New Zealand (Source: PWC / Frost & Sullivan, Online Shopping Survey 2011 & 2012, Frost & Sullivan Online Shopping Survey 2010), conduct some form of research before making an online purchase. In most cases this involves reviewing online sites, with very few online shoppers conducting offline research only.
What this means is, you need to be found online to attract new customers. Google Adwords are a great way to appear in Google searches, and direct more traffic to your website. In fact, Adwords campaigns can work so well you might be overwhelmed with new customers. They can also be a money pit for those who don't know what they are doing.
Common DIY mistakes
- Your location is incorrect.
- Your keyword is too broad.
- Your ad appears for negative searches.
Doing your own Google Adwords can take a lot of time and resources, especially when you are new to it. You can spend time not only researching keywords, but also then implementing the ads. You may end up wasting money and time by not having the most effective keywords for your business. If you have one dedicated employee working on your Adwords, what happens if they are sick, or leave?
A qualified expert can save you money. Read more about how Zeald helped Adroit Builders spend less time finding customers, and more time building homes >>