From Shark Tank entrepreneurs, Those Girls.
The rapid rise and evolution of mobile apps and software solutions has meant that technology is now more readily available to small businesses. This helps business owners optimise productivity and provides cost effective solutions to the problems they face on a daily basis. For Melbourne-based beverage business Those Girls, technology has helped play a big part in growing their unique business.
Founded by two life-long friends, Lauren Davie and Elena Andoniou, Those Girls share their love for bespoke beverages at festivals and markets across Melbourne. They recently made their mark on Australia during their appearance on Ch10’s hit entrepreneur series Shark Tank, where the two passionate entrepreneurs secured business funding from prominent investor Steve Baxter. Read the tips they shared with My Business on the importance of using technology to manage and run their thriving business.
As a young business we are always looking for ways to raise brand awareness and spread the word about our delicious products. One of the main ways we do this is by utilising social media, in particular Instagram and Facebook. These social media channels are a great way to promote what events we will be at and share our new products. We love that social media can be so visual and has the potential to take a story, business or product viral. It makes us incredibly happy when people try our iced teas or hot apple cider and love it enough to post photos or blog about it and share it with their friends, family and followers.
Another technology trend that has helped us streamline our business over the past few months is the free, cloud based point of sale app Square Register. Square has been incredibly easy to integrate into our business and allows us to record our sales, detailed analytics and inventory from our iPad while at events. We use the analytics Square provides to identify key information about our business including peak sale times and product popularity. This not only helps provide a smooth operation during an event but also helps organise staff, stock and inventory for future events.
There are many great things about using Square. Being in the cloud is a big positive for us as it allows us to easily run reports and reconciliations at the end of an event which is great because we are constantly on the move to our next event. But one of the main things we love about using square is that it provides an easy to use, reliable and efficient tool for us and our staff to use while on site. Our industry can be very fast paced, especially at the big events. Square operates as a great support system during the busy times. Not only does Square make transactions faster for us but it also reduces room for error at stressful times.
Additionally, Square integrates with Xero, our accounting software. This saves lots of time with bookkeeping and streamlines our internal processes. We love the saying ‘work smarter, not harder’ and finding apps like Square that help streamline processes while still getting the same result can make a difference at the end of the day.
We get asked a lot to share our tips on how to run a successful business. Although every business is different and unique in its own way, the tip we always share is to find something you are passionate about and then work hard, really hard. Any idea can be great as long as it is given the right amount of love and dedication it needs to flourish. Very often it is a founder’s passion that makes the difference between success and failure. It is also important to make sure that you enjoy your journey to success as you only get to take it once. Finding little gems like Square Register along the way will make the journey that little bit smoother and more enjoyable.