Predictive software is playing an increasingly important role in modern businesses, with everything from consumer’s brand engagement to employee recruitment currently being targeted.
Glyn Brokensha operates recruitment software business Expr3ss! with his partner, Carolyne Burns.
Through its predictive software, Expr3ss! aims to help match prospective employees with businesses during the recruitment process to ensure a mutually beneficial fit and, in turn, reduce the cost to businesses of staff turnover.
Ms Burns saw the power of predictive surveys in previous employment, causing her to sit up and take notice.
“I realised there was a great opportunity here for me to use this for recruitment,” she said.
“It’s terrific for predicting friction points between people,” added Mr Brokensha.
“My background is medicine and psychotherapy, and so I used this particular checklist tool as part of my practice.”
Mr Brokensha said such software is ideal for use between couples trying to overcome arguments, however he said they are more focused on its application in a business context, despite initially having reservations about its application in the recruitment space.
“It [took] a couple of years … for me to become convinced that it was a brilliant tool for use in recruitment,” he said.
“[But] as Carolyne will say, when people are in love, they seldom are interested in any facts. So we are in employment instead, where people still bring a little bit more reason and process to getting together.”