With the popularity of location-based dating apps still on the rise, an Australian start-up has launched an app seeking to revolutionise the way businesses and consumers connect.
WA-based floor tiler turned entrepreneur Daniel Goodin has just launched Plan-et App, which uses location-based data to help consumers connect with nearby businesses.
“I had a mate that had a business, and he was always complaining about how hard it was to market. And also, my parents split up when I was young, so we were constantly bouncing between houses every weekend, and trying to find something new to do was quite a task,” Mr Goodin explained to My Business.
Having launched last month on Apple’s iStore, Mr Goodin is in the process of strengthening the list of businesses signed up to the app to provide ever-increasing value to users.
Mr Goodin said that initially Plan-et will be focused on building its following in his home town of Mandurah, an hour south of Perth, before gradually building up the app more broadly.
“We want to start locally so people can get an idea how it works, and then I want to go around Australia, and then once it's working around Australia, I'm hoping to go worldwide,” he said.
“At the moment, I believe we've got 150 users around my area and 64 businesses, so users can now jump on and see where those 64 businesses are located. And like I said, by the end of this week I'm hoping to have at least 100 on there,” he said.
The app is free for consumers to download and for businesses to subscribe to, although businesses have the option of paying a small fee to promote special offers to nearby users of the app.
“For example, if a pub is doing a cheap chicken parmy on a Tuesday, they will take a picture of their parmigiana, write in their title and their prices and obviously their start time and end time, a bit of a description and then they will post it. They can do that all in a couple of minutes, cutting out [the costs of traditional marketing],” Mr Goodin said.
"I know that this world has a lot to offer, and it's just people not knowing what is out there and users getting stuck at home behind the computer screen because they don't know where to go or what to do. I really just want to get users out there and get them active and get them knowing what's around them and what's happening at all times."
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.
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