- Author: Andrew Grant and Gaia Grant
- Publisher: Wiley
- RRP: Paperback: $34.94
- e-book: $22.99
The Innovation Race is a breath of fresh air. It isn’t just an Australian, euro-centric or even Western belief about business. The Grants, a husband and wife team, first look at the innovation race in Australia, before expanding that focus to examine other countries, going to Africa, Asia and the Americans, and ending all the way in Antarctica to see how innovation is viewed around the globe.
In a time where the internet is so prevalent, where potential customers could be from any country, taking a global approach to innovation is paramount.
Not only are different perspectives of innovation observed in The Innovation Race, but the very notion of innovation itself is critiqued.
The Grants don’t look at innovation as a race where one individual or business surpasses the rest. Instead, they present the view that innovation is a group effort, where everyone helps to innovate together.