Want to register a business name? Before you fill out the paperwork you should visit TM Check, a new service from IP Australia that allows you to look up a business or product name and see if anyone else has registered it as a trademark.
“TM Check helps new businesses avoid [legals] issues by identifying pending or registered trade marks that may be similar to their proposed name,” said Innovation Minister Senator Kim Carr. "It helps take the guess work out of securing a business name and reduces the risk of a business infringing on a registered trade mark."
“Business owners need to understand, however, that business name registration doesn’t give you any legal rights. Only a registered trade mark can give you that kind of protection,” he added.
Small Business Minister Senator Nick Sherry was relentlessly on-message, declaring TM Check an initiative that is part of an agenda to "make interaction with all levels of government easier and more efficient, saving business time and money".