The world has changed so much in the past 20 years. We are more connected than ever before. Or are we? Here are three essential rules for online promotion of your business.
Many of us have more ‘online’ friends and even ‘followers’ than ever before, many of them we haven’t even met.
Our ‘real’ friends can often be counted on one hand yet we get our need for significance and connection, no matter how superficial and shallow it is in the great big online world.
It is the same for your business. We now live and do business in the online world especially in the industry I am in, the coaching/mentoring space.
I have clients all around Australia and even a few international ones. Many of my clients I have never met in person yet through our online connection have gone on to be longstanding and valued clients and indeed friends.
I have been active in promoting my business online since day one when I walked away from my job to become a coach. I created a Facebook Business Page, updated my LinkedIn, joined Twitter and got a website. I thought I was going to be able to sit back and have clients beat down my door.
Boy was I wrong.
What I discovered over the next 12 months really made a difference to my business today. There was a lot of hard work and effort in promoting my business online.
Here are my top three must do’s to promoting your business online:
1. Add value
Social media is not the place to go to try to sell, which is where so many business owners make their first mistake.
If you go about it this way, it is a sure fire way to lose the engagement with your audience and you can actually do a tremendous amount of damage to your brand. Instead, just add value.
Post relevant information that will make your audiences lives better.
Solve their problem through your expertise and share stories or case studies that back up your information.
Give your potential clients and followers tips and shareable strategies.
Until you build a relationship with anyone the chances of them buying from you are very slim. People first need to like and trust you before they will buy from you.
2. Be consistent
In the beginning you can often feel like you are talking to yourself as your Facebook business page or status updates resemble a ghost town.
Attracting a tribe, or community is not an easy thing to do unless you turn up every day and show that you are serious about being on social media.
This was one of the biggest lessons I learnt. I stopped and started as I felt that no one was watching and interacting so it took me longer to get going in the first 12 months.
As soon as I became consistent and just kept plugging away and adding value as mentioned in point one things started to happen.
3. Follow up
If someone connects with you, asks for your giveaway, or comments in anyway online on any of your platforms you must have the systems in place to be able to respond in a prompt manner.
Whatever you learn from this article, make sure you have a follow up system in place.
In simple terms, start a conversation and make the effort to connect in a deeper way.
Natasa Denman is a skilled business coach and mentor, author of five books, and founder of The Ultimate 48 Hour Author program.
- Reader question: Can someone block the sale of my business?
By Adam Zuchetti
- Slashing customer response times no pipe dream
By Adam Zuchetti
- Legal view on dealing with errant employees
By Geoff Baldwin