Facebook, Twitter and Google stalking means people already know the business owner they are going to deal with well before they actually meet them, so don’t let luck be your strategy in 2017.
Industry expert Tom Panos says the modern business owner understands they need to “extract their attractiveness” digitally in order to dominate their local markets, and they can do this using the combination of video and social media.
“Traditionally, the strategy in [marketing] was ‘spray and pray’, just hit everyone and keep your fingers crossed. But those days are long gone,” Mr Panos said on his Real Estate Gym series.
“Instead, a simple nice technique is to make sure you get a video done …, and then boost it on Facebook.”
Mr Panos added that it is important you are the star of the video.
“Don’t just present.
“Use the video to do a listing presentation to the people watching. Let them know have all the information.
“Use the video also to show that you are human, that you are authentic, that you’re a trusted [business owner], that you know your stuff.”
The next step is to upload the video to Facebook and promote it.
“If you simply did a Facebook campaign of a few hundred dollars, you could get up to 5,000 targeted views. Now, 50 listings at 5,000 views a listing is 250,000 times that people are going to see you as a trusted [business owner],” Mr Panos said.
“Now, what I like about this is that it is a brand marketing strategy that is going to cost you zero, because if you have the ability to sell the concept …, you are going to collect the marketing funds to do the video and invest on Facebook and take [your business] to the wider audience.”
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