“Something like 90 per cent of people will use a search engine as their first point of call when they’re looking for a new product or service,” explains Tim Barnett of digital agency 2BInteractive.
“So obviously SEO is vital to that, and you can’t have SEO without a website.”
According to Tim, a business’ website and its SEO strategy are heavily intertwined, and should be treated as such.
He says that to get the best SEO results, a business must have a strategy in place, which is then built into its website, rather than added on as an afterthought.
“You can go and get a website for $50 from Square and Wix and a few others like that, but they’re not SEO-friendly. They’re all a one-page website,” Tim says.
“That’s probably about the lowest base that you can start from. So there’s no friendly SEO URLs. You can’t get content with additional pages that Google’s gonna crawl.”
The next step is to look at the keywords people search for to find businesses like yours, and how well those keywords are integrated into your website.
With that in place, Tim says it is important to keep your website fresh, as Google effectively penalises static websites.
“If you’re not updating your website, not constantly building content, then Google’s not going to know what to find you for,” he says.
Given these simple SEO points, it is important to ensure that your website and SEO strategies are mutually aligned, to deliver the maximum bang for your buck.
Get more insights on SEO and digital marketing from Tim on the My Business Podcast below: