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Porn scandal exposes social media no-nos

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Porn scandal exposes social media no-nos

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While business owners of all walks of life are embracing social media as a marketing tool, the experience of a prominent US senator demonstrates just how easy it is for things to inadvertently go pear-shaped.

Texas senator and one-time presidential candidate Ted Cruz made headlines worldwide this week after he was allegedly found to have liked a pornographic post on Twitter.

The matter gained even more interest given Mr Cruz’s highly conservative views and a reported opponent of pornography.

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“It was a staffing issue and it was inadvertent,” he told local reporters.

Whether intentional or not, and regardless of whether it was Mr Cruz himself or a staffer who made the gaff, the social media storm that followed undeniably cast a shadow of the politician and his personal brand.

Yet he is by no means the first – or last – to inadvertently create controversy on social media.

Australian business owner Nick Mastro recently told My Business how misinterpretation of a photo he posted caused quite a stir

According to Tiffany Wilson, founder of marketing consultancy Chronicle Republic, there are seven common mistakes SMEs make with social media, chief among them being the lack of a social media strategy.

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However like any good business plan, it is important to include crisis management into this strategy, so that should something go wrong, everyone within the business knows what response to take so that action can be taken quickly.

As we have seen by recent scandals affecting corporate Australia, how a business and its leaders respond to criticism on social media can mean the difference between defusing a challenging situation and letting it spread like wildfire.

Adam Zuchetti

Adam Zuchetti

Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016. 

The two-time Publish Awards finalist has an extensive journalistic career across business, property and finance, including a four-year stint in the UK. Email Adam at This email address is being protected from spambots. You need JavaScript enabled to view it.

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