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Apple move could kill millions of apps

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A move by tech giant Apple could see thousands of business apps disappear from the App Store after unveiling its latest operating system.

Apple will no longer support 32-bit apps under iOS 11, which could spell disaster for SMEs reliant on their apps to deliver new and repeat business.

“With Apple dropping support for 32-bit apps in the latest iOS 11, around 8 per cent of apps worldwide could be gone for good,” said Grant Hull of digital firm Enabled.


“The common assumption is mobile apps are build-once products never to be touched again.”

According to Mr Hull, the shift to higher powered 64-bit apps will be most problematic for businesses that don’t have a dedicated developer team, whether in-house or outsourced.

“A lot of businesses who don’t have long-standing relationships with an app developer may not be even aware of Apple’s changes to the App Store requirements,” he said.

“This could mean loss of potential revenue and other unrealised opportunities for the companies behind these apps.”

Last year, Appster founders Mark McDonald and Josiah Humphrey told My Business that the best apps look simple and are easy to use, belying the amount of work that goes into building them.

“Great apps are like toothbrushes: you use them at least twice a day,” they said.



“More specifically, however, the best apps capture the hardest thing from users: their attention. They provide significant value through solving a pain or being enjoyable to use, and because of that their creators can capture a small amount of that net value.

“Most of the technology in an app isn’t just the software on your phone – there’s often months of work that goes into software deployed on the cloud that enables the app to work.”

Adam Zuchetti

Adam Zuchetti

Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016. 

The two-time Publish Awards finalist has an extensive journalistic career across business, property and finance, including a four-year stint in the UK. Email Adam at This email address is being protected from spambots. You need JavaScript enabled to view it.

Apple move could kill millions of apps
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