Our weekly collection of useful, provocative and amusing links includes a powerful argument against using sex to sell at trade shows, new advice from MYOB and a clever new advertising tactic.
There’s an ongoing debate about whether the bikini girls, naughty nurses and other tradeshow tactics involving scantily-clad women are really appropriate in this day and age. We think this blog post from Preston de Guise nails the argument against promotional models and is well worth a read if you are planning to exhibit at a trade show.
MYOB has started dishing out some business advice, and this piece about cash flow management includes some worthy insights.
The Federal Government wants to make sure your business can survive an emergency and has built a website it hopes will help. www.business.gov.au/emergency offers a template with an instruction guide that businesses can use to create their own emergency management plan that is said to cover anything from a robbery to a natural disaster.
Now for some bad news: you are going to die. This chart shows you the most likely cause of your demise.
Let’s finish with some fun: a game of Canvas Rider we think is worth a look because it offers an interesting example of opportunistic advertising.
For the uninitiated, Canvas Rider is a game in which the users create they tracks on which players have to ride a bicycle. Someone has gone to a lot of trouble to put a lot of ads into this track, which we suppose shows just how many marketing tactics you need to use these days to reach someone.
Enjoy racing on it and good luck staying away from the featured energy drink in future.
Taking digitisation out of the ‘too hard’ basket for SMEs
By Jason Brouwers
The insanity of consumer expectations
By Jason Dooris
Forget how big you are: always have a start-up mentality
By Simon Larcey