Overreliance on Facebook as a means of storing images and other content could leave businesses exposed, research by two Australian academics suggests.
Edith Cowan University researchers Dr Donell Holloway and Professor Lelia Green issued a warning to families about using Facebook as a family photo album, however the same risks apply to businesses that place an overreliance on storing and sharing images and other content on the social media platform.
According to Dr Holloway, a senior lecturer at the university’s School of Arts and Humanities, relying solely on social media to store content can put the longevity of that content at risk.
“Your account could be hacked, banned or someone might even hijack your password, meaning you no longer have access to your account,” she said.
“On top of that, because Facebook now receives around 1 billion images per week, the quality of the stored images are a real infrastructure problem. They use image compression so if you want to retrieve your photos at a later date, they won’t be the same quality as they were before.”
Another problem, especially for businesses, comes down to ownership, given that each social media platform has its own set of terms and conditions for use, including whether they assume legal ownership of any material posted on the carriageway.
“The terms and conditions of Facebook change every six months so ownership, storage or archiving rights might be reduced or taken away,” said Dr Holloway.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.