“We know that pizza is a social sharing food, and many of these occasions occur outside a residence such as a picnic in the park or a day at the beach,” the company’s chief digital officer Michael Gillespie said.
“With Domino’s AnyWare, customers will be able to pin drop their location and Delivery Experts will be able to meet them outside with their piping hot delivery.”
The new app feature, called Domino’s AnyWare, means that customers no longer need to stipulate a fixed address for delivery.
Instead, the app can detect that a selected location is outside, and will prompt the user to provide more details of the specific drop-off point, such as a picnic table at the local park.
The app can also be used to automatically detect an address rather than require manual input from the customer, which Mr Gillespie said is aimed at “streamlining the ordering process and ensuring accurate details for the delivery.”
The company has invested heavily in a number of measures to streamline the deliveries process as a means of enhancing its customer offering, including the introduction of GPS driver tracking. It is also currently trialling drone deliveries in New Zealand.