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Facebook rebuffs ‘disappearing posts’ claim

Adam Zuchetti
Adam Zuchetti
30 October 2017 1 minute readShare

Social media giant Facebook has been forced to clarify reports a trial product update would cause unsponsored posts to disappear from user’s feeds.

Media reports suggested the company could destroy small publishers and other businesses by effectively blocking non-promoted content from appearing in the feeds of its users.

However, Facebook has denied the claims, saying the test is restricted to a handful of countries and its purpose has been misconstrued.


My Business was directed to a statement Facebook posted on its site in response to a request for comment.

“There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia. Some have interpreted this test as a future product we plan to deliver globally,” Facebook’s head of news feed, Adam Mosseri, said in the statement.


“We currently have no plans to roll this test out further.”

According to Mr Mosseri, the test was aimed at making it easier for users to see posts from friends and family, amid the large number of posts being added every minute.

“The goal of this test is to understand if people prefer to have separate places for personal and public content,” he said.

“There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore. Unfortunately, some have mistakenly made that interpretation — but that was not our intention.”




Facebook rebuffs ‘disappearing posts’ claim
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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