Emails being sent to wrong persons can have a devastating impact on a business, its operations and its people, and at least anecdotally, it seems to be happening more frequently.
We’ve all done it – hurriedly put together an email outlining some important points and hitting send, only to realise it has gone to someone it really shouldn’t have.
In recent weeks I’ve been on the receiving end of several of these emails. In the worst instance, a PR company inadvertently sent a confidential note on client strategy to its entire journalist database.
Okay, so it is only several cases. However, I’d estimate that over the past decade, I’ve been on the receiving end of this maybe once or twice a year. So several in just a few weeks is a drastic upturn.
And it’s not just me either – I’ve heard the same story recently from a number of colleagues, friends and family who also feel the trend is increasing.
It reminds me of something my dad taught me while teaching me to drive – slow down to go faster.
All too often, we rush around at a million miles an hour, and think that by rushing things, we can get more done. Wrong.
Rushing leads to careless mistakes. Careless mistakes are ones that don’t build our fundamental knowledge base – they simply lead to more fires that need putting out, taking even more time out of our already busy lives.
In a world where corporate espionage is hitting the headlines, and people are more intent than ever on accessing our personal data and communications, it pays to be diligent over the things that are in our control.
So from me to you, please take this word of warning – slow down and be diligent in making sure that you are addressing emails, messages, letters, social media postings and the like to the right people.
At the very least, it will save you from having to write yet another email apologising for the errant one, while forwarded the original to its intended recipient.
At most, it could save your bottom line from taking a massive hit by not losing a large number of customers or sending confidential information to your nearest competitor!
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.
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