High-profile businessman and host of The Apprentice Australia, Mark Bouris, will be touring the nation to promote the benefits of digitisation for small businesses.
“When a business begins to digitise and use digital tools, it opens up new opportunities to grow, diversify revenue streams, find talent, access finance, work smarter and enhance the value of the business when it is time to sell. If you’re not going digital, you should be,” said Mr Bouris, in announcing he will head the government’s new Small Business Digital Taskforce.
According to Treasurer Scott Morrison, the taskforce will meet with business owners and operators nationwide to promote digitisation as a means of boosting productivity and creating jobs.
This will involve a series of workshops and hackathons that will take place around the country over the coming months.
“If we empower small businesses to digitise and streamline their operations, the economy benefits through an increase in productivity and through job creation. Everyone wins,” Mr Morrison said.
Also on the panel alongside Mr Bouris will be several prominent business and digital experts as well as Assistant Minister for Industry, Innovation and Science Craig Laundy.
The taskforce was created in light of research by accounting firm Deloitte that showed SMEs with advanced digital engagement were 1.5 times more likely to be growing their revenue and a staggering eight times more likely to be creating new jobs.