A new body for small and medium enterprises, the SME Assocation of Australia (SMEAA), launched today - and has appointed My Business as its official magazine.
SMEAA inaugural Chief Executive Officer (CEO) Dr Caroline Hong said “We have a very clear mission to provide services that will help them connect with each other and with big business locally and internationally, to help them grow and succeed, create sustainability, jobs and, ultimately, a prosperous healthy nation."
|SMEAA's new logo|
SMEAA membership is open to sole traders, small and medium sized enterprises, corporate partners, government bodies, associations, NFP organisations, SME suppliers and future business people, such as school and university students.
The Association is also very keen to work with retired entrepreneurs and small businesses run by migrants and women, as these groups represent a significant proportion of the SME sector.
“The ageing population, the number of highly qualified migrants who struggle to find employment and the increasing number of women juggling work, family and sometimes caring for elders, mean these groups often see small or home-based businesses as a very attractive option,” Dr Hong said.
“We need to create a business-friendly platform to capture the knowledge of these groups and help them navigate the complex business, regulatory and technological landscape.”
Dr Hong has more than 20 years of leadership roles covering health, business events, exhibitions, boards and association management.
Having started her career as a dental surgeon, she went on to acquire a postgraduate degree in Health Administration and other qualifications from the Australian Institute of Company Directors (AICD) and Meetings Events Australia (MEA).
Foundation memberships of SMEAA cost just $55 and include a subscription to My Business.