A new social platform, which is backed by more than US$270 million in venture capital funding, has just launched in Australia, aiming to better connect local communities and those that service them.
US-founded Nextdoor claims to have more than 210,000 neighbourhoods across the US and Europe using its platform and has this week officially launched on our shores.
The platform – backed by some US$278 million in venture capital – aims to connect neighbours who may not be known to each other in the real world or on other social platforms.
“Nextdoor is a place where neighbours can take online conversations offline to build deeper connections and stronger communities in the real world,” its co-founder, Nirav Tolia, said.
“Building connections and communities is a universal human need. That truth has been a guiding principle for us since we founded Nextdoor.
“And while technology continues to enable more people to connect virtually around the world, fostering real-world connections that lead to deeper interactions and shared experiences is a desire that’s become more profound than ever before.”
Asked whether Nextdoor is simply another Facebook, Mr Tolia said that his platform “couldn’t be more different in structure and practice” from its much larger competitor.
“The general context of Facebook as a social network is to share pictures, opinions and updates with people you know. Nextdoor is a place where joining immediately adds members to a neighbourhood created based on location. We’re actually intentionally connecting neighbours who generally don’t know each other,” Mr Tolia told My Business.
“Unlike other social media platforms where anonymity is prevalent, Nextdoor’s premise is built on trust and verification of identity. We are not about virtual connections, we are about real-world connections. We don’t want you to stay on Nextdoor, we want you to use it to break the ice, get off Nextdoor and build deeper relationships with your local community.”
According to Mr Tolia, Nextdoor enables people to connect with their local neighbourhood to do everything from finding a lost dog, getting the word out about a break-in nearby to asking for recommendations on local tradies and businesses.
“The 90 per cent of neighbourhoods using Nextdoor in the United States, and the growing adoption in six other countries prior to our arrival in Australia, are great validation of the utility neighbours continue to see in the Nextdoor platform,” he said.
“Australians are already joining Nextdoor and connecting with their neighbours, and we’re thrilled to launch across the country.”
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.
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