This week's weekly gadget shows that not every technology product needs to cater to a cashed-up, technology-hungry, Generation Y consumer. Other markets have different needs and savvy vendors work to meet them.
Did you get a shiny new smartphone for Christmas? All the mobile phone carriers and vendors had plenty on offer.
|The EasyTouch Discovery 3|
Telstra also offered a phone it unashamedly marketed as a "seniors' phone", the EasyTouch Discovery 3.
The phone uses the daggy flip format that most modern phones abandoned a year or two back. But it is compatible with hearing aids, has nice big buttons for ease-of-pressing and readabiilty. Every time you press a key, it beeps. And the on-screen font is large, again making it easy to read.
Maryanne Tsiatsias, Telstra's Consumer Marketing Director, says the phone's interface is the result of six months' work and allows users to "easily view both missed calls and also new messages by simply opening the phone - the interface is intelligent and jumps straight to these new events, without the hassle of having to navigate through multiple menus."
The phone is also cheap - it costs $240 outright.
The EasyTouch Discovery is not a technology marvel, doesn't run apps and won't turn heads. But it will, we imagine, win a solid amount of business in the graying market. Given Australia's ageing population, that may well be a fine market to consider!