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Canva unveils business-friendly tools for 2020

Adam Zuchetti
Adam Zuchetti
09 December 2019 1 minute readShare
Canva Design Lab kiosk

Aussie-founded design tool Canva has launched a range of new features, including design kiosks, among its business-friendly additions for its 20 million users worldwide.

At its annual staff event dubbed the Canva Season Opener, Canva on Friday (6 December) unveiled several new products and tools through which it hopes to capture an even greater share of the design market for advertising and social media.

Kiosks, collaboration among new features

Designed with the education sector in mind, but with obvious benefits for business as well, Canva will launch collaborative access to designs in 2020.

Originating from a request by a US schoolgirl who uses Canva on her school newspaper, simultaneous access will allow multiple education and business users to view the same project simultaneously, in the way that other digital programs such as Google Docs do.

Other features to be added to the digital platform include:

  • Canva video – extending the graphic design focus from images to incorporate video design, including templates, a library of stock video and music as well as animation plug-ins.
  • Design Lab kiosks – Canva plans to work with retailers to roll out its design kiosks, which will operate in a similar fashion to photo booths.
  • Additional features to Canva Presentations, including a live Q&A function.
  • The launch of Canva Apps, to allow users to integrate other products into Canva.
  • A new Canva Education product offering, with specific features for schools and universities, given that the education sector comprises 20 per cent of Canva’s user base.

1 per cent pledge

At the same time as its new product launches, Canva CEO and co-founder Melanie Perkins announced that the tech business would join the 1 per cent movement, pledging to donate 1 per cent of its equity, profit and resources to “making the world a better place”.

“Companies have a huge role to play in helping to shape the world we live in and we feel like the 1 per cent pledge is an incredible program which will help us to use our company’s time, resources, product and equity to do just that,” she said.

“We believe the old adage ‘do no evil’ is no longer enough today and hope to live up to our value to ‘be a force for good’.”

Rapid expansion

Founded in Australia in 2012, Canva has posted massive exponential growth in recent years. The business now employs 784 people and, according to Ms Perkins, was valued earlier in 2019 at $3.2 billion.

More than half of those employees — 421 — were hired in 2019 alone, having been whittled down from a staggering 39,000 applications.

Some 32 new staff members began on 2 December alone.

“It takes a village to build a company,” Ms Perkins told those gathered at the Season Opener.

“[And] it takes so much work to make complex things simple.”

Canva unveils business-friendly tools for 2020
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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