At its annual staff event dubbed the Canva Season Opener, Canva on Friday (6 December) unveiled several new products and tools through which it hopes to capture an even greater share of the design market for advertising and social media.
Kiosks, collaboration among new features
Designed with the education sector in mind, but with obvious benefits for business as well, Canva will launch collaborative access to designs in 2020.
Originating from a request by a US schoolgirl who uses Canva on her school newspaper, simultaneous access will allow multiple education and business users to view the same project simultaneously, in the way that other digital programs such as Google Docs do.
Other features to be added to the digital platform include:
- Canva video – extending the graphic design focus from images to incorporate video design, including templates, a library of stock video and music as well as animation plug-ins.
- Design Lab kiosks – Canva plans to work with retailers to roll out its design kiosks, which will operate in a similar fashion to photo booths.
- Additional features to Canva Presentations, including a live Q&A function.
- The launch of Canva Apps, to allow users to integrate other products into Canva.
- A new Canva Education product offering, with specific features for schools and universities, given that the education sector comprises 20 per cent of Canva’s user base.
1 per cent pledge
At the same time as its new product launches, Canva CEO and co-founder Melanie Perkins announced that the tech business would join the 1 per cent movement, pledging to donate 1 per cent of its equity, profit and resources to “making the world a better place”.
“Companies have a huge role to play in helping to shape the world we live in and we feel like the 1 per cent pledge is an incredible program which will help us to use our company’s time, resources, product and equity to do just that,” she said.
“We believe the old adage ‘do no evil’ is no longer enough today and hope to live up to our value to ‘be a force for good’.”
Founded in Australia in 2012, Canva has posted massive exponential growth in recent years. The business now employs 784 people and, according to Ms Perkins, was valued earlier in 2019 at $3.2 billion.
More than half of those employees — 421 — were hired in 2019 alone, having been whittled down from a staggering 39,000 applications.
Some 32 new staff members began on 2 December alone.
“It takes a village to build a company,” Ms Perkins told those gathered at the Season Opener.
“[And] it takes so much work to make complex things simple.”