A new local survey by American Express has found that 72 per cent of small business owners who have embraced social media believe it has been a success, yet some trepidations still exists.
While nearly one in four SMEs believe their social media efforts have been a success for their business, the American Express survey also found that nearly seven in 10 business owners still have concerns about using it. These concerns primarily stem from privacy-related issued (35 per cent) and the resources and time required in setting up and running it (34 per cent).
“While there’s a degree of apprehension surrounding the use of social media for business, two-fifths of small business owners are making use of it and are reaping the benefits of their investment,” Amelia Zaina, Director of Marketing and Customer Engagement, Small Business Services at American Express said.
The American Express survey found those Australian businesses currently using social media in are doing so in the following ways:
- Building relationships with customers (55 per cent);
- Generating leads or new customers (52 per cent);
- Marketing their products and services (50 per cent);
- Responding to customer enquiries (37 per cent); and
- Building relationships with other businesses (32 per cent).
The survey also found that over the next 12 months one in five small business owners expect to spend more time and money on their social media presence, with current users the most likely to increase their investment (39 per cent).
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