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Online shopping to stay despite restrictions lifting

Adrian Flores
Adrian Flores
23 June 2020 1 minute readShare
online shopping

A shift towards online shopping from Australian consumers due to COVID-19 is likely to become a permanent preference even as restrictions begin to lift across Australia, according to a new survey.

The survey from Mastercard found that 38 per cent of consumers in Australia think less in-store shopping is a change that’s here to stay, with 30 per cent of consumers planning more purchases online in the future.

It found consumers believe many changes made to retail as a result of the coronavirus pandemic will stay, with 78 per cent of Australians believing hygiene concerns are to remain.

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Further, 71 per cent of Aussies believed contactless payments will remain, while 67 per cent believed a struggling economy is here to stay.

“Our shift to digital commerce is here to stay as people embrace the benefits of safety, security and convenience,” said Mastercard executive vice-president of products and innovation for the Asia-Pacific region, Sandeep Malhotra.

 

“Consumers now want on-demand products and services — whether it’s food delivery, groceries, fitness courses, telemedicine, conferencing, learning or entertainment. This demand and these expectations will continue to drive e-commerce long after COVID-19 subsides.

“As communities and economies emerge from the pandemic, the new consumer mindset sends a clear signal to merchants of all shapes and sizes that online shopping and touch-free transactions are essential to building the business and ensuring customer loyalty now and in the future.”

The survey was conducted between 27 April 27 and 17 May, with a total of 6,750 adults interviewed across 15 countries: Australia, Brazil, China, Colombia, France, Germany, India, Italy, Spain, Japan, Mexico, Russia, United Arab Emirates, the United Kingdom and the United States.

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Online shopping to stay despite restrictions lifting
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Adrian Flores
Adrian Flores

Adrian Flores is the deputy editor of MyBusiness. Before that, he was the deputy editor for SMSF Adviser as well as features editor for ifa (Independent Financial Adviser), InvestorDaily, Risk Adviser, Fintech Business and Adviser Innovation.

You can email Adrian at [email protected].

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