New data from the Australian Bureau of Statistics’ Summary of IT Use and Innovation in Australian Business report reveals that Australian businesses collectively received online orders totalling a massive $189 billion in the 12 months to 2010-11.
That figure includes orders received from Australian households, businesses and government, as well as orders received from overseas-based customers. The new figure is up from the $143 billion Aussie businesses received in online orders in 2009-10, representing a 32 per cent year on year increase.
Over half of Australian businesses (51 per cent, to be exact) reported placing orders via the internet, marking a nine per cent increase from 2009-10, while the proportion of businesses that reported receiving orders via the internet increased by 13 per cent to 28 per cent. The ABS says half or more of all businesses in the wholesale trade and manufacturing industries reported receiving orders online (52 per cent and 50 per cent, respectively), while the retail industry came in sixth place at 35 per cent.
Businesses reporting a web presence increased from 40 per cent in from 2009-10 to 43 per cent in 2010-11. And while 97 per cent of all large Aussie businesses had a web presence, the ABS found that only a third of micro businesses (businesses that employ four employees or less) had an online presence of some sort.
Also investigating innovation in Australian business, the ABS survey found that just under 40 per cent of Australian businesses reported some form of innovative activity (any of the four types of innovation: new or significantly improved goods or services; operational processes; organisational/managerial processes; marketing methods) in 2010-11. Not surprisingly, large businesses were more than twice as likely to undertake innovative activity than micro businesses (66 per cent compared to 30 per cent). Over half of all businesses in the wholesale trade industry reported being innovation-active, the highest of any industry.
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