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Amazon rolls out support to Australian small businesses

Emma Ryan
27 April 2021 1 minute readShare
Amazon rolls out support to Australian small businesses

Australian small businesses have the opportunity to maximise their e-commerce and digital toolkit with the launch of an Amazon initiative worth more than $200,000.

Amazon Australia HQ has rolled out its annual Amazon Launchpad Innovation grants, encouraging local businesses to take advantage.

The grants are designed to “support Aussie start-ups and entrepreneurs to accelerate their growth and share their e-commerce knowledge”.

Interested employers are urged to make an application to go in the running to win one of five grant packages worth over $200,000. The packages include a $20,000 cash grant, Amazon advertising support, an exclusive Amazon bootcamp experience with access to Amazon experts, a national advertising package with JCDecaux Nurture, and access to industry experts and onsite marketing placements on amazon.com.au.

Applications close at 11.59pm AEST on 10 May. Once closed, a judging panel selected by Amazon will review the applications to determine a shortlist of candidates, who will then be given the opportunity to make a virtual pitch to the headquarters. 

This year’s innovation grants come after new research by the company showed the impact the COVID-19 pandemic has had on local business.

According to the research, 30 per cent of Australian SMBs have invested in product or business innovation to reach new customers, while 82 per cent said they will “lean into” innovation to grow their business over the next 12 months.

When asked what they need most in 2021, 47 per cent Australian SMBs elected access to new customers, 34 per cent said support with marketing advertising and social media activity, 31 per cent said financial support, and 30 per cent said they need help with future growth planning and innovation.

The research also found that e-commerce continues to be an important piece in small businesses’ channel strategy, with three-quarters of SMBs (75 per cent) agreeing that online sales will help grow their business over the next year. 

Meanwhile, 78 per cent of Australian SMBs said that e-commerce and digital tools could allow them to run their business from anywhere.

Amazon rolls out support to Australian small businesses
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Emma Ryan

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