Based on his own recent first-hand experience, here Sydney-based graphic designer, photographer and small business owner Anthony McGovern explains five essentials you must know before developing an App for your business.
1. YOUR MARKET
Make sure you are offering an App with a difference, whether it is something completely new, or a better version of what is out there right now:
- Don't imitate; innovate!
- Make it an App people will want to use and share.
- Research the market to the right demographic.
2. THE NAME
The name is so important; I can't stress this enough. In securing the name for your App:
- Research to make sure it is not taken. This goes not just for iTunes or the App Store, but for Facebook and all social media outlets you plan to use, as well as domain names.
- If you are going global, I recommend the trademark process (Madrid Protocol at least, which covers you in 98 countries), but this can be expensive. Very much worth protecting your brand, though!
- Secure your name as soon as you can on iTunes by starting the upload process on iTunes. You can upload the binary within 120 days of this - if you are not confident your final binary will be ready in 120 days, don’t do this until you are.
Make sure your App is as intuitive as possible:
- Easy to navigate screen layouts.
- Functions to help make the App more productive.
- Keep it as simple as possible, too many bells and whistles makes the App too complicated.
- Keep focused on your core functions; don't try to cross over into other App territories.
4. GET THE RIGHT TEAM
You can't do it all on your own, and getting the right team will be a huge help:
- Find a company to produce the binary for you, a company you can trust with your idea and IP.
- Get the App designed by a professional. It needs to look slick and have the right functionality.
- Speak to you lawyer and accountants about what you need to do to protect your app and IP.
Your App might seem straightforward to you, but to someone who has never heard of it before?
- Test it during the build stage; your binary company will give you updates as it is built.
- Try every functionality combination you can think of to test it thoroughly.
- Do a soft launch where you get friends and family to start using it and get feedback.
- Feedback will help refine the app and make it a more streamlined experience for the user.
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