AI is changing how customers find, compare and choose businesses. For business owners focused on growth, this raises questions about how to stay visible online and where to focus their marketing efforts.
Without clear priorities, it can be difficult to know how to adapt your approach or turn online visibility into enquiries and sales.
To help members navigate these changes, Business NSW is hosting a free webinar, How AI is changing online search & how to create a winning plan, in partnership with Premiumisation Partners, featuring Alistair Roberts, founder of Media Heroes. This practical webinar will explore how to build an SEO and AI search plan that attracts the right customers and supports business growth.
What you’ll learn
- How AI is changing the way customers find and choose businesses.
Why SEO remains the foundation of getting found.
How to make your business stand out and earn trust.
How to connect your business DNA, competitive advantage and evidence of customer success.
How to build a practical search plan that attracts the right customers.
You’ll also receive a downloadable SEO & AI Search Growth Checklist to help put the session’s insights into action.
Leave with a clearer understanding of where to focus your efforts across Google and AI search, and how to connect visibility with leads and sales.
How AI is changing online search & how to create a winning plan
Date: Tuesday 24 November 2026
Time: 12pm - 1pm AEDT
Location: Online
Cost: Free webinar
Speakers
.png?lang=en-AU&ext=.png)
Iain Good Founder | Premiumisation Partners
Iain has been a leader with marketing services agencies, orchestrating the brand management for all stakeholders of many premium brands. He has consulted to 200+ organisations on their growth strategy, with a focus on aligning staff to create exceptional customer value that delivers profitable growth, thereby truly realising their potential.
Jonathan Coles Founder | Premiumisation Partners
Jonathan has extensive experience in business development, sales, marketing, and senior management with leading global brands. He is passionate about aligning teams to deliver exceptional customer experiences, build competitive advantage, elevate performance, enhance pricing power, and drive stronger financial returns.
Alistair Roberts Founder | Media Heroes
Alistair Roberts is the founder of Media Heroes and has over 20 years of SEO experience. He helps businesses turn visibility across Google and AI Search into leads, sales and growth.
Our partner
Want to join us live?
Browse our upcoming webinars and events for My Business members.
Catch up anytime
Access our library of on-demand webinars, available to watch when it suits you.