By Purpose Plus Industry Leading Grant Support

Achieving funding success isn’t about rushing applications. It’s about strategy, patience, and building on past wins. By slowing down, prioritising effectively, and refining your approach, you can strengthen your grant applications and secure sustainable funding.

Here are five proven strategies to help you reach your funding goals.  
 

Be proactive, not reactive

Too many teams often end up operating reactively rather than proactively, given time and resource constraints. Taking a proactive approach to your funding strategy and coordination will enable you to:  

  • Recognise issues or risks early when they are more likely to be smaller and more manageable to overcome, and problem-solve challenges when they are pebbles and not boulders.  
  • Flag questions or uncertainties about the grant guidelines or eligibility criteria as early as possible by contacting the funder directly. Their clarification could impact how you shape your response or whether you’re eligible to proceed. 
  • Remain flexible in case your proposed activities need to change later in the process, even the best-laid plans of mice and men often go awry. 
  • Plan your grant application process to get ahead on foundational tasks, such as gathering organisational documents, financials and certifications. If it can be ticked off today, don’t leave it for tomorrow! 


Cultivate a seamless workflow

A well-coordinated team and consistent communication are imperative to submitting a strong grant application. To keep things running smoothly and avoid bottlenecks: 

  • Share information and updates in real-time: Ensure key documents, drafts, feedback, and content are easily accessible so everyone stays informed about the progress of the grant application. 
  • Communicate regularly and clearly: Avoid working in silos by keeping communication open across the team. Use check-ins or shared tools to align on tasks and prevent duplicated or missing content. 
  • Be mindful of team workloads: Understand what other priorities your team members are juggling and set realistic internal deadlines to ensure steady progress without burnout. 
  • Create a culture of openness and accountability: Encourage team members to speak up early if they can’t meet a deadline. This allows you to reassign tasks or troubleshoot issues before they become blockers. 

By fostering a collaborative and transparent grant-writing environment, you’ll improve efficiency, reduce stress, and produce stronger, more cohesive applications. 
 

Concrete your strategy

  • Hold a strategy session early: Schedule time at the beginning of the project to align on the application’s core themes, approach, and proposed activities. This ensures your team is aligned before the writing process begins. 
  • Distil your strategy into a clear set of themes: Identify a few key messages that align with the grant guidelines and reflect what you believe the funder is really looking for. Keep these messages consistent throughout the application. 

A shared, well-communicated grant strategy means your final application will read as a cohesive, confident response that clearly communicates value and alignment with the funder’s goals. For more information, refer to ‘10 Strategic Grant Writing Tips’. 
 

Foster team strengths

Match tasks to talents

  • Have a natural organiser? Assign them to oversee timelines, document tracking, and coordination. 
  • Know a strong writer? Give them structured notes or bullet points and let them transform the ideas into compelling content. 
  • Got a people-person who’s great at drawing out insights? Have them interview stakeholders or subject matter experts to uncover powerful stories and evidence.

Collaborate strategically

  • Encourage team members to support one another by pairing complementary strengths. For example, pair your planner with your creative to keep things grounded and engaging. 

 

Take time for reflection

Do you allow enough amount of time to reflect and evaluate if your tender responses truly put your best foot forward?  

  • Build in time for critical review: Don’t wait until the final deadline to assess your content. Schedule regular review milestones to reflect on how your messaging is shaping up. 
  • Ask the right questions: Are we clearly demonstrating impact? Is our proposal aligned with the funder’s objectives? Are we truly showcasing our strengths and value?  
  • Put yourself in the assessor’s shoes: Consider what the funder needs to see to feel confident in your organisation. Are you answering the real questions behind the criteria?