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For more than 20 years, Aussies have been turning to eBay in search of great products and value, so choosing eBay to sell your products is a no-brainer for Australian businesses.

2020 and 2021 reshaped the way Australians do business. As a result of the global pandemic, more people are shopping online than ever before. While COVID-19 helped to accelerate e-commerce growth and adoption, the convenience, safety and ease of online shopping mean it’s a trend that’s here to stay. Setting your business up for success means an e-commerce presence must be part of your operations.

Why choose eBay?

Setting up an online sales channel can be daunting, but it doesn’t have to be. Savvy business owners have already realised the benefits of joining an established online marketplace like eBay to get their products noticed. With 12 million Australians visiting each month, eBay is Australia’s number one shopping site. Already more than 40,000 Australian businesses sell goods via ebay.com.au.

Here’s why:

  • Selling on eBay gives you instant access to a local and international customer base
  • Set up is simple with step-by-step and how to guides to maximise your performance
  • You get a one-stop Seller Hub helping you keep track of your business, manage inventory and customers

Whether you’re starting from scratch or are an old hand at online sales, eBay’s ‘business in a box’ solution makes it easy to get your products in front of customers. From your Seller Hub you can see your sales history, access shopping insights, buy and print postage labels and promote your items all in one place! And best of all, eBay brings online shoppers to you.

Here are five steps to set your online business up for success on eBay

1. Buyers will judge a book by its cover

You may have quality products that buyers are looking for, but you need to ensure you list your products in the best way possible. Take professional photos in natural light and against a white background to present your products in the ‘best light’. Make sure to include all the necessary details in the title of your listings (i.e. colour, sizing, condition, brand, etc.).

2. Customer service is key

Just like in-store, when selling online, customers will look to ask questions about your products or about items that haven’t arrived or need to be returned. It’s always essential to work as quickly and constructively with your buyers to resolve their issues. A prompt response will help ensure you maintain a positive feedback score and be known for excellent service!

3. Everybody loves a special offer

As an eBay seller, you get access to a suite of free promotional tools to set up offers for your buyers. You can set up special offers and even give discounts to buyers who buy multiple items. These can help your business stand out in eBay search and give buyers a reason to add your products to their cart!

4. Do your research

It’s essential to understand your buyers, so you can ensure you’re selling the right products at the right time. As an eBay seller, you get free access to the eBay Research dashboard. The dashboard lets you search trending products, see which listings are having the most success, and see buyer insights for products in your category. Not only can it help you make inventory and sourcing decisions, but it can help you better serve your customers.

5. Know the retail standards

When online shopping, buyers have certain expectations. On eBay these are called ‘retail standards’. These are the standard practices sellers should follow to create fantastic buyer experiences. This includes offering free shipping (where feasible), allowing for easy returns, and using a tracked postage service so buyers can follow their purchases journey from packing to post. Meeting these standards help give buyers more confidence when making purchasing decisions. Meeting retail standards means more sales and fewer customer claims and enquiries.

Ready to kickstart your eBay journey? My Business members are being offered a 3-month free store subscription*. An eBay Store Subscription unlocks your sales potential with lower fees and entry to eBay’s growth program. Signing up as a My Business member means having direct access to eBay specialist support, data insights and tools to make sure your business is set up for long-term success. Get started with an introductory call from one of eBay’s Growth Specialists. Be quick and register your details here for this limited-time offer.

*Terms and conditions apply