We've rounded up five top analytics tools to help you measure your social media performance, so you can be sure you're hitting your goals.

1. Sprout Social

One of the bigger names on the social analytics game, Sprout Social is renowned for its cross-channel listening features. This means you can track and analyse any topics, hashtags and keywords relevant to your business through the platform. You can also see how your content is performing across Facebook, Twitter, Instagram, Pinterest and LinkedIn in visually stunning and interactive reports.

2. Sendible

Want actionable insights on audience engagement, mentions and profiles across all the ‘Big 5’ (Facebook, LinkedIn, Twitter, Instagram and YouTube) social media platforms? Sendible could be the right social tracking tool for your needs. You can track what people say about your brand online, build your own custom reports with a user-friendly drag-and-drop builder, and set up notifications for all your social channels from your central dashboard.

3. Facebook Pixels

If your priority is to measure your social success on Facebook and Instagram, but you would prefer not to sign up to a comprehensive tracking tool, Facebook Pixel might be for you. It tracks conversions from your live ads and provides data and audience insights that help you improve your performance via code, a so-called 'pixel', that sits on your platforms. Pixels also allows you to see how people are engaging with your website after clicking on the social ad.

4. Socialbakers

If you’re more interested in deep-dive analytics, then a tool like Socialbakers might be up your alley. It’s a collection of several different analytics tools that help you track multiple profiles, manage your KPIs, build reports, and more. It can also help you create new social campaigns by identifying potential influencers, mapping audiences personas, optimising your social content and even tracking the quality of your customer service.

5. Hootsuite

If you’re familiar with digital marketing, then you might already know about Hootsuite. And there’s a reason it’s so popular with businesses: it’s very user-friendly and it works. Combining social media management, social listening, analytics tools and publishing assistance, Hootsuite is great for everyday social tasks, such as scheduling, boosting your reach, increasing conversions and tracking brand mentions.

Because every business is different, there’s no one-size-fits-all solution when it comes to social media. The same applies to social media tracking tools. Fortunately, most analytics platforms offer a free trial, so you can take the time to explore and learn what works for you.