Content marketing 101: different types of content
Content comes in many different forms, from blogs to podcasts and videos. The best type of content to use depends on a number of things, including audience segmentation, your marketing channels and your product. With this in mind, here are some of the most popular types of content that you can consider for your business:
Blog posts, either on your company website or guest posts on other sites, are a cost-effective way to increase traffic and build brand awareness. They generally include a mix of text, imagery and even video. Posts can range from how-to guides and listicles to updates about your business.
In addition to providing helpful information, blog posts can help you improve your SEO so your website gets discovered by customers on Google. It’s also relatively quick and easy to get started. All you need to do is build a content plan, learn how to do keyword research for content marketing, and get writing.
Video content is the most engaging form of content marketing available. According to a Hubspot survey, 54% of audiences want to see video content from brands they are interested in. Videos are effective because they show, not tell. People don’t simply have to read words or imagine a concept. They get to see it in front of them, in person. They’re also incredibly versatile. You can create ads, showcase your new product features, or simply talk to your audience to help establish a personal connection with your brand.