How to find the right customers for your business

29 April 2021

To be a successful business owner it's essential to know who your customer is.
Why? Because when you know your customer inside and out, you can ensure every decision you make in your business is for them. 

To view this webinar on-demand join as a free My Business member today. 

Already a member? Click here to view now.

In this session with the Entrepreneurship Facilitator Service we discuss one of the most common mistakes business owners make – assuming everyone will need their product or service. Trying to market to everyone leaves you marketing to no one. Nothing will stick or connect to create drive for that person to buy from you. Gain valuable insights from experienced business coach Ashley Hayden to find the right customer for your business. 

During the session we outline:

  • Who is really your customer
  • How to have a marketing plan fall into your lap, by knowing your customer
  • Why would a customer deal with you?

A transcript of the session will be available.

Ashley Hayden

Ashley Hayden

Entrepreneurship Facilitator (Packenham, VIC) | My Business

Ashley is a business consultant and small business coach with over 25 years of experience in corporate marketing, executive management and small business ownership. He has helped hundreds of business owners, executives and managers with marketing strategy, business advice and workshop facilitation.

The statements, analysis, opinions and conclusions expressed in this Webinar presentation and any related written materials (collectively, the Webinar Materials) do not necessarily represent the views of My Business. My Business expressly disclaims any and all liability arising from or in connection with the access to, participation in, or use of the Webinar Materials by you or any other person. Any advice provided as part of the Webinar Materials will be general business advice and will not constitute financial, legal, taxation, accounting or insolvency advice. Any advice will not take into account your personal objectives, financial situation or specific needs. Before acting on any advice, you should consider the appropriateness of the advice having regard to its objectives, financial situation and needs. Before making any decision, it is important for you to consider these matters and to seek appropriate financial, legal, taxation, accounting and other professional advice.