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Customer service is one of the most important ingredients of your products’ and services’ marketing mix. It does more than simply drive sales – a good customer service strategy helps to create customer loyalty.

Customer service involves the interactions between customers, employees, third-party service providers and technology.

Effective customer loyalty programs enhance the overall value of your product or service and motivate loyal buyers to make their next purchase.

While most businesses focus on attracting new customers, it’s just as important to keep your current customers coming back.

Customer service is an essential aspect of any business, regardless of its size.

Employees positively engaged in their role provide a positive customer experience.

Sales growth, customer service and customer loyalty are all intertwined. Today you need to provide exceptional service, customer satisfaction and a standout customer experience if you want your customers to come back again and again.

Today, your prospective customer may be as much as 70% into the sales cycle before they engage with you or your competitors. How you engage with them during this part of their customer journey is critical.

In the digital age, every business has access to private customer information.Effective modern marketing and remarketing campaigns run on customer data.

Whether you’re a sole trader or larger business, customer service is a big deal. It's so important, in fact, that 75% of customers say customer experience is an important factor in their decision to buy – just behind price and quality.