Take the guesswork out of HR compliance with My Business Workplace. Learn more.

SEARCH RESULTS

Showing 38 results.

HOW WESTPAC CREATES DEEP CUSTOMER CONNECTIONS

If you haven’t reached for the tissues watching one of Westpac’s award-winning ‘Life moments’ ads on TV, you might just be in the minority. We chatted with Westpac’s Head of Brand, Advertising and Media, Jenny Melhuish (also B&T 2019 Marketer of the Year) about the magic in their marketing and what we can learn from it.

1 in 2 migrant women experience workplace sexual harassment

A survey found 51% of migrant women experience workplace sexual harassment, with fears of job or visa loss deterring reporting.

How to improve the employee experience

However you choose to operate in 2021 and beyond, employee experience in the workplace will remain a priority and help shape the success of your organisation.

Customer sentiment on social media: are you listening?

Michael Karamallis of Fluffy Crunch is an entrepreneur, husband, father and the co-founder of Australia’s most awarded fairy floss. With a master’s degree in the Psychology of Coaching from the University of Sydney, he likes to joke, “I went to university to learn how to spin fairy floss!” But clearly the degree wasn’t wasted.

Using customer data for marketing purposes

In the digital age, every business has access to private customer information.Effective modern marketing and remarketing campaigns run on customer data.

My Business Premium

Sexual harassment at work: migrant women’s experience

A new report has revealed the extent of sexual harassment experienced by migrant women on temporary visas, adding to the picture of exploitation, wage theft and precarious employment in this vulnerable group.

Understanding customers: do you really know your ideal target?

You may have your customers’ basic profile information and purchase history records, but this isn’t enough to retain them and grow your customer base.

Closing the Gap to create Competitive Advantage & Profitable Growth 

Learn how to diagnose the value you offer, close the gap with customer expectations, and focus your strategy where it counts to build lasting competitive advantage.

Formaggi Ocello

Formaggi Ocello was established in 2001 and caters to cheese enthusiasts across Sydney in both its retail store and markets across the city.

What is co-marketing and is it right for your business?

If you are currently experiencing lower customer reach, fewer purchases or cash-flow challenges, now could be the time to try something new – like co-marketing.