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A successful customer acquisition strategy is, put simply, persuading new companies or individuals to buy your products or services – and then keeping them.

Whether you’re a sole trader or larger business, customer service is a big deal. It's so important, in fact, that 75% of customers say customer experience is an important factor in their decision to buy – just behind price and quality.

Masterclass | Thursday 4 December | 11am – 12pm AEDT

If you haven’t reached for the tissues watching one of Westpac’s award-winning ‘Life moments’ ads on TV, you might just be in the minority. We chatted with Westpac’s Head of Brand, Advertising and Media, Jenny Melhuish (also B&T 2019 Marketer of the Year) about the magic in their marketing and what we can learn from it.

Michael Karamallis of Fluffy Crunch is an entrepreneur, husband, father and the co-founder of Australia’s most awarded fairy floss. With a master’s degree in the Psychology of Coaching from the University of Sydney, he likes to joke, “I went to university to learn how to spin fairy floss!” But clearly the degree wasn’t wasted.

From policy reviews and compliance updates to strategic goal-setting and employee retention.

Diversity and inclusion go beyond culture, they drive productivity, innovation, and retention.

Profitable growth doesn’t happen by luck; it’s engineered through five core disciplines. Discover the transformation framework that leading organisations use to align strategy, people, and performance for sustainable success.

Supporting working parents boosts retention and productivity.

Often seen as a tool for addressing underperformance, performance management can actually drive motivation, productivity, and retention when approached proactively.