SEARCH RESULTS

A successful customer acquisition strategy is, put simply, persuading new companies or individuals to buy your products or services – and then keeping them.

If you haven’t reached for the tissues watching one of Westpac’s award-winning ‘Life moments’ ads on TV, you might just be in the minority. We chatted with Westpac’s Head of Brand, Advertising and Media, Jenny Melhuish (also B&T 2019 Marketer of the Year) about the magic in their marketing and what we can learn from it.

Michael Karamallis of Fluffy Crunch is an entrepreneur, husband, father and the co-founder of Australia’s most awarded fairy floss. With a master’s degree in the Psychology of Coaching from the University of Sydney, he likes to joke, “I went to university to learn how to spin fairy floss!” But clearly the degree wasn’t wasted.

From policy reviews and compliance updates to strategic goal-setting and employee retention.

Often seen as a tool for addressing underperformance, performance management can actually drive motivation, productivity, and retention when approached proactively.

In sales you need to be working to minimise waste and add value.

With inclusion comes diversity. Together they shape the culture of your organisation and contribute to the success of your business and employees.

The name Nya means purpose in Swahili and bright in Welsh – and having bright purpose has never been more appropriate than when this Melbourne made fashion house pivoted to making cloth masks during the COVID-19 pandemic.

Masterclass | Wednesday 27 August 2025 | 11am – 12pm AEST

Promoting your business encompasses all available methods to get your brand noticed, ultimately resulting in sales.