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Whether you’re a sole trader or larger business, customer service is a big deal. It's so important, in fact, that 75% of customers say customer experience is an important factor in their decision to buy – just behind price and quality.

A successful customer acquisition strategy is, put simply, persuading new companies or individuals to buy your products or services – and then keeping them.

Masterclass | Thursday 4 December | 11am – 12pm AEDT

If you haven’t reached for the tissues watching one of Westpac’s award-winning ‘Life moments’ ads on TV, you might just be in the minority. We chatted with Westpac’s Head of Brand, Advertising and Media, Jenny Melhuish (also B&T 2019 Marketer of the Year) about the magic in their marketing and what we can learn from it.

Michael Karamallis of Fluffy Crunch is an entrepreneur, husband, father and the co-founder of Australia’s most awarded fairy floss. With a master’s degree in the Psychology of Coaching from the University of Sydney, he likes to joke, “I went to university to learn how to spin fairy floss!” But clearly the degree wasn’t wasted.

From policy reviews and compliance updates to strategic goal-setting and employee retention.

Often seen as a tool for addressing underperformance, performance management can actually drive motivation, productivity, and retention when approached proactively.

The name Nya means purpose in Swahili and bright in Welsh – and having bright purpose has never been more appropriate than when this Melbourne made fashion house pivoted to making cloth masks during the COVID-19 pandemic.

Discover how aligned leadership, customer insight, and structured execution turn ideas into lasting competitive advantage.

With inclusion comes diversity. Together they shape the culture of your organisation and contribute to the success of your business and employees.