SEARCH RESULTS

In the digital age, every business has access to private customer information.Effective modern marketing and remarketing campaigns run on customer data.

A successful customer acquisition strategy is, put simply, persuading new companies or individuals to buy your products or services – and then keeping them.

Whether you’re a sole trader or larger business, customer service is a big deal. It's so important, in fact, that 75% of customers say customer experience is an important factor in their decision to buy – just behind price and quality.

If you haven’t reached for the tissues watching one of Westpac’s award-winning ‘Life moments’ ads on TV, you might just be in the minority. We chatted with Westpac’s Head of Brand, Advertising and Media, Jenny Melhuish (also B&T 2019 Marketer of the Year) about the magic in their marketing and what we can learn from it.

Masterclass | Thursday 4 December | 11am – 12pm AEDT

Masterclass | Thursday 4 December 2025

Michael Karamallis of Fluffy Crunch is an entrepreneur, husband, father and the co-founder of Australia’s most awarded fairy floss. With a master’s degree in the Psychology of Coaching from the University of Sydney, he likes to joke, “I went to university to learn how to spin fairy floss!” But clearly the degree wasn’t wasted.

Diversity and inclusion go beyond culture, they drive productivity, innovation, and retention.

Supporting working parents boosts retention and productivity.

Discover how aligned leadership, customer insight, and structured execution turn ideas into lasting competitive advantage.