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A successful customer acquisition strategy is, put simply, persuading new companies or individuals to buy your products or services – and then keeping them. In a crowded marketplace where trust in brands is sinking while marketing costs are rising, the key is knowing your audience and targeting your campaign effectively.

With many businesses restructuring as a result of COVID-19 budget cuts, many are now setting their sights on freelancers. So, if you’re a freelancer looking for work, you could try one of these five platforms dedicated to connecting sole traders to jobs.

Despite being in the midst of a recession, Australians are shopping online in record numbers and choosing to spend more of their cash with Aussie operators. A com.au domain name extension is one way to take advantage of the opportunity.

Feeling like your marketing is "fine"? That might be the problem. Discover why "ticking along" could be costing your business and how to turn your marketing into a system that drives real growth.

Being visible online now involves more than ranking in search results. Learn how businesses can improve their presence in AI-powered search.

You may have seen headlines about Facebook’s very public and critical response to Apple’s upcoming iOS 14 updates – particularly their perceived impact on small businesses who advertise online. But what exactly are these changes, and what could they mean for you?

Two business owners explain why starting a business in a new industry is difficult but rewarding, and provide tips for others wanting to do the same.

Even the strongest bid teams can falter without structure. A Tender Management Plan (TMP) provides the framework to manage complexity, maintain compliance, and keep every contributor aligned from day one to submission.

Tuesday 03 November 2026 | 12pm - 1pm AEDT

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