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How You Can Use Free and Paid Strategies to Grow Your Business
Still relying on organic posts to grow your brand? There’s a missing piece to the puzzle. Discover what it is.
Promoting your business
Promoting your business encompasses all available methods to get your brand noticed, ultimately resulting in sales.
Understanding customers: Make more money by finding your target market
A critical step in marketing your business is to understand exactly who your clients are. Marketing is about getting your message into the consciousness of your specific target audience – your target market.
How Google Ads Can Drive Ready-to-Buy Customers to Your Business Fast
In 2025, Google Ads is the go-to solution for small businesses that need results now. Learn how to target high-intent customers, create high-converting landing pages, and use data to optimise your campaigns for success.
New guide helps small business avoid digital dust-ups
New research reveals one in three small businesses ends up in a dispute with their digital marketing provider.
Promoting your business in the local community
A strong local marketing plan is integral to business success, particularly when you’re starting a new business.
Blogging, podcasting or YouTube? Which one is right for you?
Two decades ago, the most important marketing channels were print, TV and radio.
power up your linkedin presence
Lucy Bingle LinkedIn Marketing Strategist Lucy has over 20 years of marketing experience. She provides expert LinkedIn consulting services and LinkedIn marketing training nationwide.
My first year in business: Blue Ginger Picnics
In May 2017, Tania Usher decided to take a break from her home-based digital marketing business to try something new.
The Hidden Costs of an Underperforming Website
Your website is your business’s unseen first meeting. Discover the hidden barriers that drive visitors away and learn how a clear, credible, fast, and mobile-friendly site can turn browsers into loyal clients.