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Promoting your business in the local community

A strong local marketing plan is integral to business success, particularly when you’re starting a new business. Once you have an incredible business idea, you need to get the word out and find new customers.

Formaggi Ocello

Formaggi Ocello was established in 2001 and caters to cheese enthusiasts across Sydney in both its retail store and markets across the city.

Blogging, podcasting or YouTube? Which one is right for you?

Two decades ago, the most important marketing channels were print, TV and radio. But today, blogs, podcasts and videos are now the main ways we consume information.

One star? Five tips for turning bad reviews around

A negative online review can be distressing and potentially damaging for a small business. Here’s what to do when it happens to you.

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Wrongful dismissal due to “freedom of expression”?

An employee was dismissed after he published content on social media that was deemed to be offensive.