In today’s fast-paced and competitive market, the businesses that succeed will be the ones that use AI to create greater value for their most profitable customers. Staying ahead now requires not just reacting to change, but understanding where customer expectations are heading.
To support your decision-making with practical insight and forward-looking guidance, register for our upcoming Masterclass, Using AI to attract the right customer and create profit growth, delivered in partnership with Premiumisation Partners.
This session will help B2B and B2C businesses understand how AI can be applied strategically, offering clear direction on what to focus on now, and what will matter most as customer behaviours evolve.
In this webinar, you will discover:
✔ A practical 5-Step Profit Growth Plan
✔ How to align your team around what your ideal customers truly value
✔ Actionable AI tips to unlock greater customer satisfaction across your business
✔ A proven framework to improve sales outcomes
✔ Guidance on how to create your own ‘AI Brand Brain’
✔ Practical, value-driven next steps to apply AI for profit growth
You will walk away with clarity, confidence and impactful actions you can implement today, helping you meet current challenges while positioning your business for long-term, sustainable growth.
Webinar speakers
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Jonathan Coles Founder | Premiumisation Partners
Jonathan has extensive experience in business development, sales, marketing, and senior management with leading global brands. He is passionate about aligning teams to deliver exceptional customer experiences, build competitive advantage, elevate performance, enhance pricing power, and drive stronger financial returns.
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Iain Good Founder | Premiumisation Partners
Iain has been a leader with marketing services agencies, orchestrating the brand management for all stakeholders of many premium brands. He has consulted to 200+ organisations on their growth strategy, with a focus on aligning staff to create exceptional customer value that delivers profitable growth, thereby truly realising their potential.
Webinar host
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Jacinta Outlaw Executive Manager, Planning and Performance | Business NSW
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