In today’s fast-moving market, customers expect businesses to offer compelling value, meaningful relationships, and relevant communication at every touch point.
Meeting these expectations increasingly relies on aligning the latest AI capability with best of human judgement, creativity, and empathy.
As a valued My Business member you are invited to attend our upcoming Masterclass on Using AI to drive your Strategic Planning & Marketing.
Delivered by Premiumisation Partners, you will learn fundamentals across five key areas and leave with practical steps to accelerate AI planning, marketing, business readiness and change success.
In this webinar you will learn AI fundamentals to:
✔ Enhance your market analysis and customer insights
✔ Develop a simple business plan on a page
✔ Drive smarter marketing communications
✔ Improve your change readiness and success
✔ Minimise risk, manage ethics, and maximise safety
This AI focused webinar is applicable to both B2B and B2C businesses, and enables companies of all sizes and stages of maturity to increase strategic planning and marketing success
Webinar speakers:
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Iain Good Partner | Premiumisation Partners
Iain has been a leader with marketing services agencies, orchestrating the brand management for all stakeholders of many premium brands. He has consulted to 200+ organisations on their growth strategy, with a focus on aligning staff to create exceptional customer value that delivers profitable growth, thereby truly realising their potential.
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Jonathan Coles Founder | Premiumisation Partners
Jonathan has extensive experience in business development, sales, marketing, and senior management with leading global brands. He is passionate about aligning teams to deliver exceptional customer experiences, build competitive advantage, elevate performance, enhance pricing power, and drive stronger financial returns.
Webinar facilitator:
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Jacinta Outlaw Executive Manager, Planning and Performance | Business NSW
Want to join us live?
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