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The rise of technology in marketing

Those responsible for marketing are part of a massive digital transformation that has the potential for slow adopters to be left behind in the digital scramble for supremacy.

harness the power of digital marketing

Today marketing is very much about engineering the customer experience. Creativity, once the focal point of creating a marketing campaign, has been superseded by analytics, which inthemselves are used to drive creativity.  The new marketing business model is powered by technology and data analysis – and driving engagement, customer experience and revenue is the focus of insightful business outcomes.

Marketing plan template: word document

Marketing is an essential part of business, requiring careful consideration. Putting the wrong marketing measures in place can not only affect how many customers you’re able to reach and sell to, but it can also waste valuable resources. Our marketing plan template walks you through the different components of a strong marketing plan, which can be customised to suit your business or industry.

Using customer data for marketing purposes

In the digital age, every business has access to private customer information.Effective modern marketing and remarketing campaigns run on customer data.

Content marketing 101

Content marketing is an integral component of any digital marketing strategy.

Marketing plan template: word document

Marketing is an essential part of business, requiring careful consideration. Putting the wrong marketing measures in place can not only affect how many customers you’re able to reach and sell to, but it can also waste valuable resources. Our marketing plan template walks you through the different components of a strong marketing plan, which can be customised to suit your business or industry.

Why Email Marketing Remains a Key Tool for Engaging Your Audience

In a noisy digital world, email still delivers. Find out why this timeless channel remains a smart, low-cost way to connect, convert, and build lasting customer relationships in 2025.

Marketing plan template: word document

Marketing is an essential part of business, requiring careful consideration. Putting the wrong marketing measures in place can not only affect how many customers you’re able to reach and sell to, but it can also waste valuable resources. Our marketing plan template walks you through the different components of a strong marketing plan, which can be customised to suit your business or industry.

Marketing plan template: word document

Marketing is an essential part of business, requiring careful consideration. Putting the wrong marketing measures in place can not only affect how many customers you’re able to reach and sell to, but it can also waste valuable resources. Our marketing plan template walks you through the different components of a strong marketing plan, which can be customised to suit your business or industry.

Why your business should tap into BNPL technology

The popularity of ‘buy now, pay later’ (BNPL) technology has skyrocketed over the last few years.