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Thankyou: on a mission to fight poverty
In this Q and A we talk to Daniel Flynn, co-founder of Thankyou on their quest to change lives globally and the journey so far.
Crisis situations are the new normal
If you thought 2020 got off to a horror start in Australia with bushfires and coronavirus, get used to it – and prepare for more. Crisis situations are not outliers anymore – they are going to be the new normal.
Inspirational business stories: how to tell a story that sticks
We operate in an information-saturated age. To be heard above the incessant “noise”, we need to drop the facts, figures and rationale, and instead share inspirational business stories that create “sticky” memories and emotions for our customers.
Protect your brand
Protect your business and avoid the high cost of rebranding with this simple trade mark guide.
Is your brand name distinctive enough to protect?
A decision to protect your brand early can prevent additional stress and expenses arising from rebranding from a potential later infringement.
Customer satisfaction: keep them coming back for more
Sales growth, customer service and customer loyalty are all intertwined. No single sale is enough to build the longevity of your business. Today you need to provide exceptional service, customer satisfaction and a standout customer experience if you want your customers to come back again and again.
Crisis response plan
What should you do in a business crisis? Our handy crisis response planning tool walks you through the most essential steps.
Promoting your business in the local community
A strong local marketing plan is integral to business success, particularly when you’re starting a new business. Once you have an incredible business idea, you need to get the word out and find new customers.