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A significant number of Australians use social media platforms, both for work and private purposes. In fact, recent statistics reveal 79% of Australians are on social media, and more than 21% have reported using social media at work.

Learn how Sydney based business owner, Alison Egan made the most of social media to help boost her business.

Nowadays, having a social media presence should be a no-brainer for a growing brand. But without a clearly defined social media strategy, you could be wasting your time with a scattergun approach that doesn’t see any tangible results.

Social media can be an excellent marketing tool for businesses.

Employees' social media activity can have a major impact on business reputation.

As a business owner in the digital age, you’re probably well aware of the power of social media.

Social media can be a powerful contributor to recruitment, brand awareness, and customer engagement.

Two club employees who discussed a co-worker’s pay on social media were summarily sacked.

Social media is an effective way to market your business and connect with customers.

Here, she discusses why setting clear social media goals and objectives is vital for your business.