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Managing social media in the workplace

A significant number of Australians use social media platforms, both for work and private purposes. In fact, recent statistics reveal 79% of Australians are on social media, and more than 21% have reported using social media at work.

Using social media to benefit your business

Learn how Sydney based business owner, Alison Egan made the most of social media to help boost her business.

Is your social media strategy working?

Nowadays, having a social media presence should be a no-brainer for a growing brand. But without a clearly defined social media strategy, you could be wasting your time with a scattergun approach that doesn’t see any tangible results.

Social media: get it right

Social media can be an excellent marketing tool for businesses.

5 tools to track your social media performance

As a business owner in the digital age, you’re probably well aware of the power of social media.

11 steps to prevent harmful staff social media activity

Employees' social media activity can have a major impact on business reputation.

Social media for business: talk is cheap, or is it?

Social media can be a powerful contributor to recruitment, brand awareness, and customer engagement.

Private chat on social media sparks dismissal

Two club employees who discussed a co-worker’s pay on social media were summarily sacked.

How to use social media more effectively

Social media is an effective way to market your business and connect with customers.

When is it OK to read employees' social media posts?

As social media blurs the line between personal and professional life, employers are increasingly monitoring online activity, but at what cost?