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Between progress and safety: The dark side of AI


Artificial Intelligence (AI) is all about using technology to increase the speed and accuracy of your business operations, saving time and boosting productivity. It makes a promising asset to businesses, large and small, around the world. But could AI make your enterprise more vulnerable to potential security threats? Let’s break down the wall and find out. 

Promoting your business in the local community

A strong local marketing plan is integral to business success, particularly when you’re starting a new business. Once you have an incredible business idea, you need to get the word out and find new customers.

Customer satisfaction: keep them coming back for more

Sales growth, customer service and customer loyalty are all intertwined. No single sale is enough to build the longevity of your business. Today you need to provide exceptional service, customer satisfaction and a standout customer experience if you want your customers to come back again and again.

How to register your business name

Have a business idea and name and ready to register it? Congratulations! In this guide, we will share step-by-step on how to register the name.

How to decide if cryptocurrency is right for your business: the basics

A conversation with Phil Parisis, Product Head of Marketing, My Business and Co-Founder, Inflowlive, on the different uses and examples of cryptocurrency.

How to stand out on LinkedIn

Unless you get serious and strategic about what you publish on LinkedIn, you can end up being anonymous, lost in the crowd, and indistinguishable from others. 

How to set up your home office like a pro

Between businesses looking for ways to cut costs and the curveball 2020 has thrown us, more people are working from home than ever before. Setting up a home office is much more than using your laptop at the kitchen table. Here are my top tips for how to set up your home office like a pro. 

Australian Business Number – FAQs

There's a lot of information out there on Australian Business Numbers (ABN). We've gathered a list of frequently asked questions to help you get started on what an ABN is and whether you need to register for one.

The price is right – or is it? How to price your products

Knowing how to correctly price your products is one of the most difficult, yet critical, decisions your business must make. Price too high and you’ll limit your customer base. Price too low and you’ll limit your profits.

Leah Itsines: How building a community online can benefit business

Engaging with your customers within a group or community can be an effective way to take your relationship to the next level and give your brand a boost. Here, we talk to BARE Guide founder and serial entrepreneur Leah Itsines about how she put this method into practice for her balanced and realistic eating enterprise.