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Closing the Gap to create Competitive Advantage & Profitable Growth 

Learn how to diagnose the value you offer, close the gap with customer expectations, and focus your strategy where it counts to build lasting competitive advantage.

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Masterclass | Wednesday 16 July 2025 | 12pm – 1pm AEST

Understanding customers: do you really know your ideal target?

You may have your customers’ basic profile information and purchase history records, but this isn’t enough to retain them and grow your customer base.

How to create competitive advantage & more profitable growth

Masterclass | Tuesday 22 July 2025 | 12pm – 1pm AEST

How to build consumer trust and revenue with reviews

Keen to understand how consumer reviews can accelerate the success of your business? Building trust with your customers strengthens your brand, attracts new customers and reveals valuable insights.

Why Email Marketing Remains a Key Tool for Engaging Your Audience

Find out why this timeless channel remains a smart, low-cost way to connect, convert, and build lasting customer relationships in 2025.

Unlock AI’s Potential for Your Business

Exclusive AI training courses for our members, delivered by BSI Group

Tax time: invest in your people and yield returns

Discover practical, budget-friendly ways to invest in employee wellbeing that boost retention, performance, and culture no matter your business size.

How to retain high-performing talent

Retaining good staff is not all about salary. If you’re serious about keeping your top people in a competitive marketplace, you need to get smarter about the employment package you’re offering.

What is co-marketing and is it right for your business?

If you are currently experiencing lower customer reach, fewer purchases or cash-flow challenges, now could be the time to try something new – like co-marketing.